"Increase Your Web Traffic in a Weekend, Fourth Edition," shows readers how to effectively promote their web site, how to build an audience, and how to choose the right tools to reach their intended audience. The hands-on format, meant to be completed over the course of a weekend, provides tools and techniques that can be applied right away to increase web site traffic. Readers learn how to enhance their web site, the benefit of search engines, how to use online directories, and the importance of using web statistics. A detailed appendix provides links to valuable resources and software on the web. The book teaches readers simple low-cost and cost-free ways to advertise and promote their little corner of cyberspace.