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Industrial Products on Hardback by Erdener Kaynak
Industrial Products on Hardback by Erdener Kaynak
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Industrial Products

A Guide to the International Marketing Economics Model
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Hardback
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Description

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Release date Australia
April 19th, 1994
Audiences
  • General (US: Trade)
  • Professional & Vocational
Pages
246
Dimensions
152x222x23
ISBN-13
9781560244257
Product ID
5247006

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