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Integrated Business Transformation by Alberto Perez La Rotta
Integrated Business Transformation by Alberto Perez La Rotta
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Integrated Business Transformation

Maximizing Value by Connecting Strategy to Key Capabilities
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Description

Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto Pérez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams. Here Pérez provides a roadmap to his method as well as case studies from across Latin America and across the financial services, chemical, pharmaceutical, industrial equipment, and consumer products industries, and he demonstrates how to clarify the challenges facing an organization, define a new value proposition, and connect strategy to key capabilities rooted in an organization’s leadership, culture, sales potential, customer focus, and value chain. This allows organizations to develop and implement solutions that generate transformation and growth and measure the impact of the transformation on the organization and systems.  Pérez clearly connects theory to practice in each of its real-world business cases, making Integrated Business Transformation of interest to researches, students, and practitioners.

Author Biography:

Alberto Pérez La Rotta is President of Wilson Learning Latin America. For more than 25 years, in his own consulting company with offices in Colombia, Mexico, Argentina, Chile, and Brazil, Alberto has applied his Integrated Business Transformation approach. This presence has allowed him to help transforming global and local companies of different industries.
Release date Australia
August 10th, 2018
Audience
  • Professional & Vocational
Pages
144
ISBN-13
9781787690523
Product ID
28128848

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