Business & Economics Books:

Internal Marketing: Directions for Management

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Paperback / softback

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Internal Marketing: Directions for Management
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Description

This work represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising theoretical and empirical work, and case studies based on a wide range of sector and industry applications, this work themes and issues, including: social model of marketing; human resource management perspective; marketing and service management; quality management organizational development; corporate identity, image and reputation; and corporate communication.

Author Biography

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.
Release date Australia
August 24th, 2000
Contributors
Edited by Barbara Lewis Edited by Richard J. Varey
Country of Publication
United Kingdom
Illustrations
9 Tables, black and white
Imprint
Routledge
Pages
336
Dimensions
156x234x25
ISBN-13
9780415213189
Product ID
1739769

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