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International Business

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International Business

Challenges in a Changing World
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Description

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

Author Biography:

JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.
Release date Australia
November 24th, 2008
Audience
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
608 p.
Imprint
Red Globe Press
Pages
608
Publisher
Bloomsbury Publishing PLC
Dimensions
217x276x34
ISBN-13
9781403945631
Product ID
2723523

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