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International Marketing

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International Marketing



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International Marketing by Pervez Ghauri
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The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Table of Contents

Part IAn Overview Chapter One -The Scope and Challenge of International Marketing Chapter Two -The Dynamics of International Markets Part II The Impact of Culture on International Marketing Chapter Three -Geography and History: The Foundations of Cultural Understanding Chapter Four -Cultural Dynamics in International Marketing Chapter Five -Business Customs and Practices in International Marketing Chapter Six -The International Political and Legal Environment Part IIIAssessing International Market Opportunities Chapter Seven -Researching International Markets Chapter Eight -Emerging Markets and Market Behaviour Chapter Nine - Multinational Market Regions and Market Groups Part IV Strategies in International Markets Chapter Ten -International Marketing Strategies Chapter Eleven -International Market Entry Strategies Chapter Twelve- International Branding Strategies Chapter Thirteen - Exporting, Managing and Logistics Chapter Fourteen - Ethics and Social Responsibility in International Marketing Part VDeveloping International Marketing Strategies ChapterFifteen- Product Decisions for International Markets Chapter Sixteen- Marketing Industrial Products and Business Services ChapterSeventeen - International Distribution and Retailing Chapter Eighteen - Pricing for International Markets Chapter Nineteen - International Promotion and Advertising Chapter Twenty - Personal Selling and Negotiations Part VI Supplementary Resources Country Notebook Case Studies

Author Biography

Professor Pervez N. Ghauri teaches International Marketing and International Business at King's College London.
Release date Australia
March 1st, 2010
Country of Publication
United States
International student ed of 3rd revised ed
col. Illustrations, col. maps
McGraw Hill Higher Education
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