This textbook integrates Financial and Managerial Accounting as opposed to keeping these areas separate, the approach followed by most books and curriculums. By "integration", we mean the authors focus on the business process and examine the activities from both an external, financial reporting perspective and an internal, management decision-making perspective. The text incorporates real world applications, including actual financial statements, to reinforce the relevance of topics to real business situations and promote student interest. The text also promotes active learning through Enhance Your Understanding "probing" questions placed sporadically throughout many chapters, Of Interest boxes that provide additional information relating to the chapter concepts, Fast Fact boxes that provide additional information related to chapter concepts in a short, trivia-like manner, and end-of-chapter group exercises.
Penne Ainsworth, Ph.D., CPA, CMA, and CIA. Penne received her Ph.D. from the University of Nebraska and is the Chairperson and professor in the Department of Accounting and Associate Dean for the College of Business at the University of Wyoming.
Dan Deines received his undergraduate degree in history from Fort Hays State University, a masters in business from Emporia State University, and his Ph.D. in accounting from the University of Nebraska.