IT'S ABOUT TIME is not a book about Time Management and multi-tasking. Enough people drive down the fast lane while drinking a cup of coffee, smoking a cigarette, and talking on their cell phone. IT'S ABOUT TIME speaks to the Value of Time. The message driven home to all of us from our youth is that Time and Money are the two scarcest commodities known to Man. The premise of IT'S ABOUT TIME is that Time is the more significant of the two for one simple fact: we can recover or replace lost Money, but lost Time is gone forever. Unfortunately most business owners place more emphasis on Money rather than Time. Too many operational decisions consider Money alone without regard to the Value of Time consumed. The author uses anecdotes, illustrations, daily life examples, and experiences as a business owner, business manager, teacher, and business consultant to support the central theme of the book.