Jaguar

A Short Story

By:

Brian Williams

Format:

Paperback / softback

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Description

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker's story, and the men behind it.

Release date Australia

May 10th, 2013

Author

Brian Williams

Audience

General (US: Trade)

Pages

Dimensions

152x229x4

ISBN-13

9782917260272

Product ID

21841429

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