After campaigning for better food in schools, Jamie has realised that the country faces a far bigger problem – a lack of knowledge about food and how to cook it is leading to a growing health crisis. Taking the wartime ‘Ministry of Food’ as his inspiration, Jamie embarks on a food revolution, aiming to get every household in the UK cooking fresh food every day. He chooses Rotherham as the city in which to begin his experiment – the home of some of the fiercest opponents to his ‘School Dinners’ campaign and a town that best reflects the rest of the country's population in terms of demographic make up. He plans to take six months to try and teach all the non-cooks to cook proper food, so that they can in turn ‘Pass It On’ to the rest of the town. If the experiment works he'll roll it out across the rest of the UK. On the way, he meets some extraordinary characters whose lives are changed dramatically by their experience.
