Joan is a maicurist and George a barber in the same department of the Regal Stores. George is besotted by the gorgeous Joan, but she only has eyes for the scoundrel Hector, and looks down on skinny, gormless George. When the 'Country Echo' newspaper organises a county-wide fitness competition, for which the athletic Hector is well in the running. When George's boss orders him to dress in the newly-ordered fitness gear as a publicity stunt, Joan thinks that he is also competing. As the competition gets underway, a twist of fate pits George against Hector in a boxing-ring battle for the "keep fit" title... and Joan's heart.
