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Key Concepts in e-Commerce

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Key Concepts in e-Commerce

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Paperback / softback
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Description

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Author Biography:

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
Release date Australia
March 22nd, 2007
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
328 p.
Imprint
Red Globe Press
Pages
328
Publisher
Bloomsbury Publishing PLC
Dimensions
139x217x18
ISBN-13
9780230516717
Product ID
1720953

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