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Key Concepts in Public Relations by Sandra Cain
Key Concepts in Public Relations by Sandra Cain
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Key Concepts in Public Relations

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Key Concepts in Public Relations

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Description

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

Author Biography:

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.
Release date Australia
April 30th, 2009
Author
Audience
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Illustrations
264 p.
Imprint
Red Globe Press
Pages
264
Publisher
Bloomsbury Publishing PLC
Dimensions
140x216x16
ISBN-13
9780230203297
Product ID
2793747

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