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Messung, Determinanten, KonsequenzenBy:
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Description
Author Biography
Dr. Marcus M. Neumann promovierte bei Prof. Dr. Hans H. Bauer am Lehrstuhl fur Marketing II der Universitat Mannheim. Er ist Global Marketing Manager bei Roche Diagnostics Ltd., Rotkreuz, Schweiz.
- General (US: Trade)
- Foreword by Prof Dr Hans H Bauer
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