"Lesikar's Business Communication: Connecting in a Digital World, 12/e" by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges. Toward this end, the book maintains the realism, technological currency, and pedagogical effectiveness for which it has become well known and respected. As with previous editions, the 12th edition prepares students to communicate in the modern workplace by first providing extensive writing advice and then providing methodical analyses of the main forms of business communication. Along the way, it incorporates a multitude of real business examples, a wide range of problem-solving cases, and a thorough treatment of technology's role in business communication.
In addition to a full suite of teaching and testing materials, the book's Online Learning Center gives teachers easy access to an online blog, Bcomm Teacher Xchange, that will keep them abreast of the latest research and developments in the field while providing a host of practical teaching tips. Through its BC Resources link, the OLC also offers an extensive collection of Web links on multiple Bcomm topics, from grammar to persuasion to research and teamwork.
Table of Contents
Part One: Introduction Chapter One: Communication in the Workplace Part Two: Fundamentals of Business Writing Chapter Two: Adaptation and the Selection of Words Chapter Three: Construction of Clear Sentences and Paragraphs Chapter Four: Writing for a Positive Effect Part Three: Basic Patterns of Business Messages Chapter Five: The Writing Process and the Main Forms of Business Messages Chapter Six: Directness in Good-News and Neutral Messages Chapter Seven: Indirectness in Bad-News Messages Chapter Eight: Indirectness in Persuasive Messages Chapter Nine: Communicating in the Job-Search Process Part Four: Fundamentals of Report Writing Chapter Ten: Basics of Report Writing Chapter Eleven: Types of Business Reports Chapter Twelve: Graphics in Reports and Other Documents Part Five: Oral Forms of Business Communication Chapter Thirteen: Oral and Interpersonal Communication Chapter Fourteen: Oral Reporting and Public Speaking Part Six: Cross-Cultural Communication, Correctness, Technology, Research Chapter Fifteen: Cross-Cultural Communication Chapter Sixteen: Correctness of Communication Chapter Seventeen: Technology-Enabled Communication Chapter Eighteen: Business Research Methods
Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.