Tag line: Teaching Managerial Accounting in the Context of BusinessWhitecotton 1e addresses the reality of students taking the managerial accounting course: the majority of them will not become accounting majors and accountants; instead they will use accounting information in their professional lives to make business decisions. Therefore, the greatest challenges instructors have are to engage these students in the managerial accounting course, keep the students motivated throughout the course, and teach them accounting in a way that connects conceptual understanding to the real world, so students will be able to analyze and apply their managerial accounting knowledge successfully in careers as managers in the world of business. Whitecotton 1e will engage and motivate students by presenting accounting in the context of real, recognizable companies like Starbucks, Mattel, and Tombstone Pizza, then integrate those companies throughout the chapters. This will allow students to see accounting information being used to make real business decisions in companies that are part of their lives, helping them connect their learning to the real world.
Stacey Whitecotton Stacey Whitecotton is an associate professor in the School of Accountancy at Arizona State University. She received her Ph.D. and Masters of Accounting from The University of Oklahoma and her B.B.A. from Texas Tech University. Robert Libby Robert Libby is the David A. Thomas Professor of Accounting at Cornell University where he teaches the Financial Accounting course. He previously taught at the University of Illinois, Pennsylvania State University, the University of Texas at Austin, the University of Chicago, and the University of Michigan. He received his B.S. from Pennsylvania State University and his M.A.S. and Ph.D. from the University of Illinois; he is also a CPA. Fred Phillips Fred Phillips is a professor and the George C. Baxter Scholar at the University of Saskatchewan where he teaches introductory Principles of Accounting. He also has taught introductory accounting at the University of Texas at Austin and the University of Manitoba. Fred has an undergraduate accounting degree, a professional accounting designation, and a Ph.D. from the University of Texas at Austin. He previously worked as an audit manager at KPMG.