The goal of Thomas and Maurice's "Managerial Economics" has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. "Managerial Economics" has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
Table of Contents
Part I: Some Preliminaries CHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques Part II: Demand Analysis CHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms Part III: Production and Cost Analysis CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Topic 2: Linear Programming Part IV: Profit-Maximization in Various Market Structures CHAPTER 11: Managerial Decisions in Competitive Markets CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making CHAPTER 14: Advanced Pricing Techniques Online Topic 3: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Online Topic 4: The Investment Decision APPENDIX: STATISTICAL TABLES