Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter. Design that pays provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a "Swiss pocket knife" to use every day.