Business & Economics Books:

Managing E-Commerce in Business

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Managing E-Commerce in Business by J. Botha
Unavailable
Sorry, this product is not currently available to order

Description

Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.

Author Biography

Dr JA Botha is a senior lecturer at UNISA in the department of Marketing and Retail. He has co-authored on many books and has delivered papers at various conferences. He has extensive experience in E-Commerce and Marketing. Mr C Bothma is a senior lecturer at UNISA in the department of Marketing and Retai, and is co-editor on many publications. He has been a key note speaker at an International Conference, and has a wealth of experience in E-Commerce and International Marketing. Pieter Geldenhuys is the Director of the Institute of Technology Strategy and Innovation, which is aligned with the Potchefstroom Business School at North-West University. ITSI is well known for its numerous high level company specific training programs in the ICT environment. He also fulfils the role of Technology Strategy Consultant at Vodacom. Pieter is also a well known Public Speaker and Futurist.
Release date Australia
February 27th, 2008
Country of Publication
South Africa
Edition
2nd Revised edition
Illustrations
tables, charts & illus
Imprint
Juta Legal and Academic Publishers
Pages
656
Dimensions
260x180x34
ISBN-13
9780702173042
Product ID
2904588

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...