Hispanics make up the largest and fastest-growing minority group in the United States. Organizations that don't know how to make them feel comfortable, recognized, and rewarded risk losing access to this important source of talent and innovation. Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Louis Nevaer identifies elements unique to the Hispanic worldview that often result in behaviors, beliefs, and expectations very different from, and sometimes seemingly at odds with, those of non-Hispanics. He also describes differences within the Hispanic community-such as between U.S.-born and immigrant Hispanics, and between people from different parts of the Hispanic world-that have a huge, and often unrecognized, impact on how workers interact with each other as well as with non-Hispanics. Through a wealth of examples, Nevaer shows how to develop Hispanic-friendly approaches to every aspect of the modern workplace, from recruitment, retention, and evaluation to training, mentoring, and labor relations.
Louis E. V. Nevaer is director of Hispanic Economics, which analyzes Hispanic consumer behavior, and is a contributor to Pacific News Service and New American Media. He is the author of more than a dozen books, including HR and the New Hispanic Workforce and The Rise of the Hispanic Market in the United States.