Business & Economics Books:

Managing Strategy

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Paperback / softback

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Managing Strategy by David Asch
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Description

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.
Release date Australia
December 13th, 1995
Country of Publication
United Kingdom
Illustrations
IX, 192 p.
Imprint
Palgrave Macmillan
Pages
192
Dimensions
155x232x11
ISBN-13
9780333608883
Product ID
2749979

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