Marketing and American Consumer Culture

A Cultural Studies Analysis

By:

Arthur Asa Berger

Format:

Hardback

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Description

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Author Biography:

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Release date Australia

December 28th, 2016

Author

Arthur Asa Berger

Audience

Professional & Vocational

Edition

1st ed. 2016

Illustrations

28 Illustrations, black and white; XI, 164 p. 28 illus.

Pages

164

Dimensions

148x210x11

ISBN-13

9783319473277

Product ID

25933993

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