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Marketing and Consumption in Modern Japan on Hardback by Kazuo Usui
Marketing and Consumption in Modern Japan on Hardback by Kazuo Usui
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Marketing and Consumption in Modern Japan

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Description

This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It shows how Japan had a long established indigenous tradition of marketing thought, separate from Western marketing thought, and discusses how Japanese marketing thought was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese marketing and marketing thought are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

Author Biography:

Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.
Release date Australia
February 25th, 2014
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
13 Tables, black and white; 14 Line drawings, black and white; 41 Halftones, black and white; 55 Illustrations, black and white
Pages
260
Dimensions
156x234x23
ISBN-13
9780415323130
Product ID
4388922

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Marketing and Consumption in Modern Japan by Kazuo Usui
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by Kazuo Usui ~ Paperback / softback
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