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Description

This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: The dark side of female consumption Women and marketing in Socialist economies Women and advertising Ecofeminism and marketing Gender, marketing and cultural diversity Marketing, sex and sexuality Linda Scott, University of Illinois, USA; Barbara Stern, Rutgers, USA; Stephanie O'Donohoe, University of Edinburgh, UK; Susan Dobsca, Bentley College, USA; Lisa Penaloz

Author Biography:

Miriam Catterall, Pauline Maclaran, Lorna Stevens
Release date Australia
July 20th, 2000
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Lorna Stevens
  • Edited by Miriam Catterall
  • Edited by Pauline Maclaran
Pages
296
Dimensions
156x234x19
ISBN-13
9780415219730
Product ID
1680454

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