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Marketing Fashion Footwear by Tamsin McLaren
Marketing Fashion Footwear by Tamsin McLaren
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Marketing Fashion Footwear

The Business of Shoes
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Description

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You’ll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world’s most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Author Biography:

Fiona Armstrong-Gibbs is Senior Lecturer in Fashion at Liverpool John Moores University, UK. Tamsin McLaren is a Lecturer in Marketing at the University of Bath, UK.
Release date Australia
May 4th, 2017
Audience
  • Tertiary Education (US: College)
Illustrations
200 colour illus
Pages
240
ISBN-13
9781472579317
Product ID
23040353

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