A Volume in the Jossey-Bass Managed Behavioral Healthcare LibraryThe first book of its kind, this essential resource helps therapists survive and thrive in today's rapidly changing health care environment. Full of nuts-and-bolts information in easy-to-understand language, this is a practical resource for effectively marketing behavioral care services.

Table of Contents

Foreword; A Therapist's View of Marketing - J. Davis; Responding to the Changing Behavioral Healthcare Marketplace - B. Gorman; Target Marketing: How to Start the Client Flow - N. Lucinian; Deciding What Services to Provide: Product Planning and Market Research - J. Davis; Developing a Marketing Plan and Steps to Successful Sales - D. Pearce; Finding Your Place in the Integrated Delivery System - D. Allen; Managed Care Contracting - H. White; Promoting Your Services - A. Porras; Customer Service - I. Rosengarten.

Author Biography

JERI DAVIS is a national marketing consultant. She is managed care consultant for the American Mental Health Counselors Association and is a frequent speaker and trainer for the Institute for Behavioral Healthcare, the National Community Mental Healthcare Council, the National Association of Psychiatric Health Care Systems, and the American Hospital Association.