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Marketing Foundations

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Marketing Foundations

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Paperback

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Marketing Foundations by O.C. Ferrell
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Description

"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the fourth edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and, Opening Vignettes that feature engaging companies intended to spark student interest.
Release date Australia
March 1st, 2010
Country of Publication
United States
Edition
International ed of 4th revised ed
Illustrations
Illustrations
Imprint
South-Western
Pages
560
Dimensions
217x276x20
ISBN-13
9780538756372
Product ID
3955876

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