Business & Economics Books:

Marketing Kit for Dummies

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Paperback / softback

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Marketing Kit for Dummies by Alexander Hiam
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Description

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author Biography

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
Release date Australia
January 16th, 2009
Country of Publication
United Kingdom
Edition
3rd Edition
Imprint
John Wiley & Sons Ltd
Pages
384
Dimensions
188x233x21
ISBN-13
9780470401156
Product ID
3040750

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