Marketing Management for School Leaders

Name: Marketing Management for School Leaders
SKU: 29776130
Price: 195.99 AUD
Availability: InStock

The Theory and Practice for Effective Educational Practice

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Hardback

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Description

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

Author Biography:

Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has served as a p-12 teacher and tenured professor. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $70 million in grant awards for schools. Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years. David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He is a former due process hearing officer for Pennsylvania for over 580 hearings. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.

Release date Australia

July 12th, 2019

Author

Audience

Professional & Vocational

Pages

158

Dimensions

160x231x19

ISBN-13

9781475850079

Product ID

29776130

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