Marketing, Morality and the Natural Environment

By:

Andrew Crane

Format:

Paperback / softback

Series:

Routledge Advances in Management and Business Studies

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Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Release date Australia

March 26th, 2007

Author

Andrew Crane

Audience

Tertiary Education (US: College)

Illustrations

3 Tables, black and white

Pages

218

Series

Routledge Advances in Management and Business Studies

Dimensions

156x234x12

ISBN-13

9780415439619

Product ID

11403074

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