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Marketing Research

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Marketing Research

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Description

TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications all in a macro-micro-macro framework to help students understand the big picture.
Release date Australia
December 17th, 2015
Audience
  • Tertiary Education (US: College)
Country of Publication
United States
Edition
12th ed.
Imprint
John Wiley & Sons Inc
Pages
760
Publisher
John Wiley & Sons Inc
Dimensions
205x255x25
ISBN-13
9781119238720
Product ID
24472622

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