Marketing the e-Business

Name: Marketing the e-Business
SKU: 1741591
Price: 112.99 AUD
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Paperback / softback

Series:

Routledge Ebusiness

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Description

Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger 'e' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.

Author Biography:

Lisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research Group at the School of Business & Management, Brunel University. She is also the organiser of the inter-departmental BSc in eCommerce. Charles Dennis is a Chartered Marketer and a lecturer in Marketing and Retail Management. He is an approved consultant for the Institute of Marketing.

Release date Australia

September 5th, 2002

Author

Audience

Tertiary Education (US: College)

Pages

368

Series

Routledge Ebusiness

Dimensions

156x234x19

ISBN-13

9780415256018

Product ID

1741591

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