Marketing the e-Business

Name: Marketing the e-Business
SKU: 2501356
Price: 116.99 AUD
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Paperback / softback

Series:

Routledge Ebusiness

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Description

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, "Marketing the eBusiness, Second Edition" unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

Author Biography:

Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK. Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.

Release date Australia

December 13th, 2007

Author

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Edition

2nd edition

Illustrations

5 Tables, black and white; 9 Line drawings, black and white; 16 Halftones, black and white

Pages

368

Series

Routledge Ebusiness

Dimensions

152x229x19

ISBN-13

9780415965019

Product ID

2501356

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