Business & Economics Books:

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

Sorry, this product is not currently available to order

Here are some other products you might consider...

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

Foundations, Controversy, Strategy, and Resource-advantage Theory

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by Shelby Dean Hunt
Unavailable
Sorry, this product is not currently available to order

Description

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Release date Australia
January 15th, 2010
Country of Publication
United Kingdom
Illustrations
tables, figures, bibliography, name index, subject index
Imprint
Routledge
Pages
464
Dimensions
174x246x30
ISBN-13
9780765623638
Product ID
3751076

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...