NOTE: Scenes of animal slaughter and infrequent coarse language
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50% of people buy Matthew Evans: For The Love Of Meat and I Am Johnny Cash ~ DVD.
Matthew is on a mission to change the way Australians eat meat.
Matthew is on a mission to change the way Australians eat meat. We consume twice as much as is good for us, splurge 40% of our national food bill on it and our farm animals suffer far more than is necessary. Matthew is out to show that if we really looked behind the farm gate, we'd start to make different choices about the meat we eat – choices that would be better for the animals, our health and the planet.
Australians love meat. We eat twice as much as experts recommend for our health, three times more than the world average and more per capita than any country outside the U.S. And while 40% of our food expenditure goes on meat, the cost of chickens, pork and dairy has gone down in real terms. It's become so affordable that we consume up to three times as much of it as we did 25 years ago.
We can thank American-led ingenuity in factory farming for our cheap meat. But few of us give much thought to what goes on behind the factory gate. Matthews wagering that if we knew, we'd want to make better choices, for the animals, our health, and the planet.
In each episode of What Meat Do I Eat? Matthew works with a diverse Australian community – a club, a school or the regulars at a favourite café.
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