Non-Fiction Books:

McQuail's Mass Communication Theory

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Paperback

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McQuail's Mass Communication Theory by Denis McQuail
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Description

is the indispensable resource no student of media studies can afford to be without.

Author Biography

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.
Release date Australia
February 18th, 2010
Author
Country of Publication
United Kingdom
Edition
6th Revised edition
Imprint
SAGE Publications Ltd
Pages
632
Dimensions
186x232x36
ISBN-13
9781849202923
Product ID
3840300

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