Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more. Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It's about communicating these objectives throughout the company from entry level to CEO and it's about collecting timely, relevant data to track progress - to measure what matters. When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than fifty companies with outstanding success. In this book, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility.