Media and Communication Research Methods

Name: Media and Communication Research Methods
SKU: 27831768
Price: 107.99 AUD
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Description

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Author Biography:

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK. David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.

Release date Australia

October 13th, 2018

Author

Audience

Tertiary Education (US: College)

Edition

2nd edition

Pages

324

ISBN-13

9781137528247

Product ID

27831768

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