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Media Audiences

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Media Audiences

Effects, Users, Institutions, and Power
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Description

Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media.

Author Biography:

John L. Sullivan is Associate Professor of Media & Communication at Muhlenberg College in Allentown, PA. He earned his B.A. in German and Media Studies from Pomona College and his M.A. and Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania. Dr. Sullivan’s research explores the links between media industries and systems of social and economic power. More specifically, he focuses on audience constructions within media organizations, the implementation of U.S. media policies, and the political economy of cultural production. Recently, Dr. Sullivan has begun a longer-term project to study the political economy of free, open source software (F/OSS) movements.
Release date Australia
May 11th, 2020
Pages
368
Edition
2nd Revised edition
Audience
  • Tertiary Education (US: College)
Dimensions
185x231x18
ISBN-13
9781506397405
Product ID
31166042

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