Media Performance

Mass Communication and the Public Interest

By:

Denis McQuail

Format:

Paperback / softback

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Description

From the author of "Mass Communication Theory", this book offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. It questions what "public interest" means in this context, which criteria are relevant for assessing media performance, how such values are established, and how they can be reconciled with the economic, industrial and audience market contexts. The book is intended for academics and students of media and communication studies, and for media professionals.

Author Biography:

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Release date Australia

May 12th, 1992

Author

Denis McQuail

Audience

Professional & Vocational

Pages

368

Dimensions

156x234x19

ISBN-13

9780803982956

Product ID

2452990

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