Self-Help Books:

Media Relations, A Primer

Small and Medium Sized Hotels


Paperback / softback

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Media Relations, A Primer by Maurizio Testa
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Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
Release date Australia
January 20th, 2009
Booksurge Publishing
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