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Media Relations, A Primer by Maurizio Testa
Media Relations, A Primer by Maurizio Testa
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Media Relations, A Primer

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Description

Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
Release date Australia
January 20th, 2009
Audience
  • General (US: Trade)
Pages
48
Dimensions
178x254x3
ISBN-13
9781439204474
Product ID
31035011

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