Top--notch advice for working with the media Media Training 101 is an in--depth guide written by a seasoned journalist and public relations expert who offers important principles for communicating effectively with the press. A former USA Today reporter and consultant to major companies, Sally Stewart provides proven advice on topics such as understanding a reporter's needs, gaining control during a crisis, the rules for interviews, and capitalizing on a story once it's out. She shows businesspeople how to develop a public relations plan and how to ensure that their core message and the one that's publicized match. Sally Stewart (Los Angeles, CA) is the CEO of SA Stewart Commincations, a firm that designs and implements communications strategies for companies.