Messages

An Introduction to Communication

By:

Arthur Asa Berger

Format:

Paperback / softback

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Description

This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons

Author Biography:

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has authored or edited more than seventy five books on media, popular culture, social theory, humor, and tourism. His books have been translated into nine languages. Among his recent textbooks are Seeing is Believing: An Introduction to Visual Communication ; Media and Society ; Media and Communication Research Methods ; and What Objects Mean: An Introduction to Material Culture . He was elected to the University of Iowa School of Journalism and Mass Communication's "Hall of Fame" in 2009.

Release date Australia

October 15th, 2014

Author

Arthur Asa Berger

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational

Pages

240

Dimensions

178x254x15

ISBN-13

9781611329001

Product ID

22489346

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