Everything you need to write a complete, custom-designed business plan-and save yourself thousands of dollars Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows you to quickly seize new opportunities. What's more, a business plan is what you bring to investors to obtain financing. It has to be good-your success may depend on it. Yet, writing a business plan is one of the first and most difficult challenges facing most entrepreneurs. In fact, many pay consultants tens of thousands of dollars to prepare one. With this remarkable book you'll get expert guidance in writing a complete business plan, tailored to your specific needs. Model Business Plans for Product Businesses offers: * Professional, step-by-step advice on how to structure and write an outstanding plan, including all the essential components 9 complete sample business plans for a broad cross-section of product businesses-computer sales, children's books, newsletter publishing, opening a store, and more-that you can adapt to your business * Detailed instructions on defining the target market for the product, specific marketing plans for positioning and promoting the product, and financial projections, including estimated start-up costs, the "break-even point," required capital, projected revenue, and more * Easy-to-use forms that help you complete your business plan

Author Biography

WILLIAM A. COHEN is Professor of Marketing and Director of the Small Business Institute at California State University, Los Angeles. He is the author of 31 business books, including Building a Mail Order Business and The Entrepreneur and Small Business Problem Solver, both published by Wiley.