Karen Robson is Assistant Professor in the Department and Marketing and Hospitality at Central Michigan University. She holds a BSc (Honsd) in Psychology from Queen’s University, and an MA in Psychology, an MBA and PhD from Simon Fraser University. Karen’s research investigates consumer innovativeness, including how consumers repurpose or use market offerings in ways not intended by the manufacturer and the intellectual property law implications of this practice. A recipient of the Joseph-Armand Bombardier Doctoral Scholarship, her work has appeared in journals such as MIS Quarterly Executive, Business Horizons, Journal of Marketing Education, Journal of Advertising Research, and Journal of Public Affairs. David Pevalin is Professor in the School of Health and Human Sciences and Dean of Postgraduate Research and Education at the University of Essex. He previously served in the Merchant Navy, the City of London Police and the Royal Hong Kong Police. He studied part time at the University of Hong Kong before graduate studies at the University of Calgary, Canada. He returned to the UK in 1999 as Senior Research Officer at the Institute for Social and Economic Research at the University of Essex and joined his current School in 2003 after obtaining his PhD. He co-authored (with Karen Robson) The Stata Survival Manual (Open University Press), co-edited (with David Rose) The Researcher’s Guide to the National Statistics Socio-economic Classification (Sage), and authored research reports for the Department of Work and Pensions and the Health Development Agency. He has published papers in the Journal of Health and Social Behavior, British Journal of Sociology, Lancet, Public Health, and Housing Studies.