Do you feel your company is reaching its true potential in terms of innovation and the implementation of new ideas? Do you ever feel frustrated because people focus on 'all the reasons ideas won't work' without even understanding the ideas fully? Do you feel everyone in your organization is always open to new ideas? Have you tried various innovation 'initiatives' that have not produced much more than fancy charts and graphs? Do you have a process that promotes innovation-not just an innovation slogan or banner on the wall? Do you want your company to experience an 'idea explosion?' Did you know that EVERYONE is creative? Using scientific research, Mustard Doesn't Go on Corn! shows how to get EVERYONE in your company sharing and implementing new ideas. Using examples, stories, and tangible and practical action items, this book provides a simple road map for innovation.