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Nation Branding in Modern History on Hardback
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Nation Branding in Modern History

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Description

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Author Biography:

Carolin Viktorin holds a MA in History from the Heinrich Heine University of Düsseldorf. Her current research focuses on tourism, advertising, and public relations in the Franco dictatorship.
Release date Australia
August 24th, 2018
Audience
  • Professional & Vocational
Contributors
  • Edited by Annika Estner
  • Edited by Carolin Viktorin
  • Edited by Jessica C. E. Gienow-Hecht
  • Edited by Marcel K. Will
Pages
300
ISBN-13
9781785339233
Product ID
27639023

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