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National Cultures and International Competition on Hardback by Christopher Kobrak
National Cultures and International Competition on Hardback by Christopher Kobrak
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National Cultures and International Competition

The Experience of Schering AG, 1851–1950
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Description

This book is a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational in 1950. It traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. The book also tries to put this history in the context of Schering's changing - and for the most part increasingly hostile - political, social and economic environment, which formed the context for the company's efforts to organize its personnel, develop its research and production capacity, and to internationalize its business. It argues that the evolution of Germany's system of corporate governance did not keep up with that country's ability to make technical innovations, and actually hindered Germany's ability to respond to the business challenges following World War I.
Release date Australia
October 7th, 2002
Audience
  • Postgraduate, Research & Scholarly
Illustrations
1 Maps; 16 Halftones, unspecified
Pages
432
Dimensions
152x229x29
ISBN-13
9780521814812
Product ID
1772143

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