Document from the year 2015 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,5, Stellenbosch Universitiy (Sustainability Institute Lynedoch, School of Public Leadership), course: Leadership and Environmental Ethics, language: English, abstract: With increasing complexity of the known world, companies and individuals struggle more and more to understand how they can take part and what their role is. This especially applies to the CEOs and Executives of the corporate industry that slowly have to acknowledge that their old models do not work as well anymore. In this paper, the author looks at the meaning of play and how children can be powerful role models to adjust our way of doing business. A case study and personal reflection this work brings this work to culmination.