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Negotiating Business Narratives on Hardback by Sandford Borins
Negotiating Business Narratives on Hardback by Sandford Borins
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Negotiating Business Narratives

Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
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Description

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

Author Biography:

Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada. Beth Herst is a researcher and writer based in Toronto, Canada.
Release date Australia
April 12th, 2018
Audience
  • Professional & Vocational
Edition
1st ed. 2018
Illustrations
XIII, 78 p.
Pages
78
ISBN-13
9783319779225
Product ID
27641357

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